Digital Chemical // Branding Project
History:
A startup company specializing in the entertainment industry, specifically graphic novels and games. Digital Chemical differs from its competitors by provided each piece to the puzzle. Authors, illustrators, and developers working together to make kick-ass work. Digital Chemical expects to release their first product for the iPad by the end of 2016.
Goals:
Define brand for Digital Chemical. Create identity to visually communicate said brand. Provide brand style guide to further define brand. Provide collateral as discussed to visually represent brand aesthetics to consumers.
Timeline:
WEEK 2: Research, brainstorming, and sketching
WEEK 3: Three comps
WEEK 4: Proposed final logo design
WEEK 5: Final brand and style guide
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