Avoid DC comics when designing with the initials "dc". Whether the use of "dc" is even acceptable in such a similar market is still up in the air.
Calligraphy driven concept is appropriate for a new digitally driven graphic novel company. Try a few other techniques (play with "digital" being a san-serif w/ large kerning).
When mentioning the need for a third concept, a character driven design comes to mind. Perhaps a mad scientist or doctor character.
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