Brand Experience and Marketing: applies to cafe experience by Minhye Kim
Minhye's thesis was good. Once reading the title, it contained an expected flow. Defining experience, cafe culture, brand experience/story, and how all of those work together in a cafe environment. She made good points like about how consumers paying for more than just a cup of coffee, but for the brand experience. Her data was pretty straight forward and her topic was decently explored. The whole cafe branding integrated with experience thing has been around for quite some time. I would be very curious to know how these businesses are learning to reach out to customers outside of the cafe. Branding, experience, and brand experience are all very important, but how does one get customers into a coffee shop? This is another interesting topic that mingles with the previous thesis I reviewed.
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