100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk, Ph.D.
Chapter 3: How People Remember
Memory takes a lot of mental resources. It is said that people receive 40 billion sensory inputs every second, and yet we are only aware of 40 at one time. The most important thing as a designer is to understand how people remember new information. If there is something you want your view/user to remember longer than their working memory, connect with something they already know. Because we probably don't have the luxury of repetition, this is the best option.
The reading continues to discuss how memories change over time, how memories change due to outsider input, and how our vivid memories are the most flawed. I was initially defensive when I read the topic titled: The Most Vivid Memories are Wrong. How can one tell me that my memories are wrong? I understand there are tests supporting the idea, but to say that all vivid memories are wrong seems like a stretch.
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