Contemporary Rebranding of Traditional Markets by Ryan Fisher
Ryan begins his topic by discussing what a brand is and its importance. Continuing, he lists the necessities required for a rebrand. The list includes things like the readiness to change, defining the mission, researching competition, and so on. The most prominent point made involves the change between the criteria between a successful rebrand, and now. Brands are becoming more of an experience than simply a selling point. In terms of content, I think Ryan's thesis was well constructed an had very good supporting information. In terms of visuals, I had a hard time reading such giant blocks of text in a bold font.
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