Thesis Response 4

Kinetic Typography: Implementing Narrative by Corina Rivera

Corina covers the topic of typography in motion graphics and how the designer can implement mood, story, and emotion. As the title portrays, the narrative of a typographic movie title can be related to the underlying definition of what makes a good narrative: Establishing a setting, character(s), and an agent of conflict. How can character be applied to typography in a motion graphic? Corina continues and relates the aesthetics animation can create to relate to real human physics. The best example being the squash and stretch technique. In addition, the combination of an emotionally driven animation and a typographic persona further evokes a mood.

Overall, I think the thesis is good and has a lot of good information. However, I would argue that the flow of the thesis is backwards. Instead of talking about elements of narrative to animation to typographic personas, I think it would make more sense to construct the thesis in a similar way to how you would design for a typographic motion piece. Start with the design (typography, aesthetic, mood) and then enhance that aesthetic with motion and animation. Regardless, good information and a fun topic.